BEAUTY | NATURAL MAKE-UP

18 June 2017

If you’re going natural, you don’t have to go natural.

It will come as no surprise to you that here at What’s Your Legacy we love colour. I’m sure you’ve noticed. We actually love colour so much we pick our breakfast fruit of choice depending on what we think will fit in well with our current Instagram palette and we fiercely adore our friend Ruby’s cutie of an orange vintage car. In order to carry this obsession further we went on a quest to challenge ourselves (and our partner in crime, talented makeup artist Melanie Christou) to find the natural and vegan beauty brands with the most out-there colour choices! It went well. Next time someone looks at you with deep sympathy in their eyes when you tell them you’re trying to give your makeup stash an organic makeover, point them here. This is our kind of natural.

Concrete Minerals is a brand from California, where it’s always warm and the light looks picturesque. No wonder they felt inspired to make highly pigmented natural cosmetics using only the purest ingredients. Their mineral eyeshadows’ bold colour payoff is powered by natural mineral powders only. It’s a party for your eyelids! They don’t use any cheap irritating filler ingredients and are completely vegan and cruelty-free.

German makeup brand Benecos is focusing on making natural cosmetics that can compete with your generic drugstore brands in terms of pricing and performance but outshine them when it comes to ingredients. Our makeup artist Melanie relies on them for electric blue eyeliner and periwinkle eyeshadow. Just your everyday essentials, you know.

Absolution Cosmetics‘ artsy-but-minimalist packaging and use of vegetable extracts and wild plants in their skincare have gotten them lots of cred but have you seen their lipsticks? If you’ve found yourself getting bored of your signature red and in need of some fresh air on your lips, Absolution is absolutely where you should head to. It’s never been easier to find a shade that checks all the boxes from selfie-friendly packaging to healthy ingredients (after all, you DO end up involuntarily eating large portions of your lipstick over time) and colour range.

HIRO cosmetics’ loose mineral powders have their home base in Berlin, and come in what seems like an infinite number of vibrant colours. If your craving for that one really particular shade of turquoise still goes unsatisfied, HIRO actually encourages you to put on your lab coat and mix their colours to make your own unique creations. (Since they only use nontoxic and skin-friendly ingredients you could theoretically forgo the lab coat but we do like the added drama it provides!) Pro tip: Melanie fell head over heels in love with the HIRO ‘Space Balm’, a healing concealer that can also be mixed in with loose pigments to make a smooth creamy eyeshadow. Yum.

Are you the type to choose your purchases with shelf display-ability in mind? Zao Make-up will surely appeal to you then. Not only is their cute bamboo packaging eco-friendly and refillable, it also makes your bathroom look a little more like a spa (disclaimer: extent is largely dependent on overall level of spa-likeness of your bathroom). Their magnetic cases are great for building a colour library of your own, as you can mix and match any of their powdered products to make up your own palettes – whether you’re a makeup artist in need of a lot of variety or just foster a personal enjoyment of colour theory – you’ll have fun with these. Honorable mention to their large colour selection in foundations that covers (literally!) skin tones ranging from light to dark.

American-born Vapour Beauty is a cult favourite among green beauty enthusiasts. Tried-and-true as their foundations and primers might be for achieving that perfect dewy complexion, we are also having our eyes on their colorful multi-sticks. As the name suggests, they can be used where desired (we advise to stay within realms of common sense) and range in intensity anywhere between ‘post-stroll-in-the-park-flush’ and full-on red-cloud-floating-on-your-cheeks. They also take their commitment to eco-friendliness to another level by using solar panels and wind energy in their New Mexico labs, as well as considering recyclability of their packaging materials. Neat!


MIJUNA LOOK 1 MAKE-UP 

Electric eye primer and Notorious, Ember, Risqué and Fame Pro Matte Eyeshadow: CONCRETE MINERALS 

Out of Space Balm – Conceal & Transform #04 Nala & #08 Talleah and Mineral Eye Shadow Green Dreams: HIRO 

Natural Khol Bright Blue: BENECOS  

Lipstick #05: ABSOLUTION 

Stratus Luminous Skin Perfectin Primer #902: VAPOUR 

Pearly Eyeshadow 111 Peach Blossom, 115 Ruby Red and Lipgloss 002 Beige: ZAO

 

Yellow slip dress:  PARASOL ROSE | Nude latex choker: HANGER 

 

MIJUNA LOOK 2 |  MAKE-UP

Electric eye primer and Notorious, Ember, Risqué and Fame Pro Matte Eyeshadow: CONCRETE MINERALS 

Out of Space Balm – Conceal & Transform #04 Nala & #08 Talleah and Mineral Eye Shadow Green Dreams: HIRO 

Natural Khol Bright Blue: BENECOS 

Lipstick #05: ABSOLUTION 

Stratus Luminous Skin Perfectin Primer #902: VAPOUR 

Pearly Eyeshadow 111 Peach Blossom, 115 Ruby Red and Lipgloss 002 Beige: ZAO

 

Red dress: SVILU from THE ACEY | Black latex o-ring chocker: HANGER 

 

NYOME LOOK 1 | MAKE-UP

Electric eye primer and Mineral Eyeshadow Zealous and Pro Matte Eyeshadow Bulletproof & Hi- FiCONCRETE MINERALS 

Mineral Eye Shadow Gold RushHIRO 

Natural Mono Eyeshadow ‘Forget Me Not’BENECOS 

Lipstick #16ABSOLUTION 

Aura Multiuse Crave #210: VAPOUR 

Lip Pencil 608 Orange BrownZAO

 

NYOME LOOK 2 | MAKE-UP

Electric eye primer and Pro Matte Eyeshadow Bulletproof, Hi- Fi, Risqué, Toxic and Mineral Eyeshadow  Zealous, NapalmCONCRETE MINERALS 

Lipstick #16ABSOLUTION 

Aura Multiuse Crave #210: VAPOUR 

Lip Pencil 608 Orange Brown:  ZAO

 

Red latex choker: HANGER 

 

MODELS: Mijuna at PRM and Nyome  | PHOTOGRAPHY: Madara Freimane | MAKE-UP: Melanie Christou | STYLING AND ARTICLE:  Aniko Legner

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